Summer 24 Part Three
Photographed amid the idyllic terrain of Greece, Summer 24 Part Three explores the allure of freedom and beauty in individuality. Set against the backdrop of the Skironio Museum, the breathtaking architecture, sculptural artefacts and historic amphitheatre underscore the couture silhouettes and ethereal colour palette of the collection.
Inspired by the warmth of the Mediterranean; shades of lemon, daffodil, spearmint, sage and dusty rose are crafted into coordinating event sets, tailored silhouettes and elevated wardrobe pieces. Refined femininity and timeless design notes define each unique garment, evoking luxury with a relaxed sensibility.
Paying homage to the heritage of Founder Gary Theodore, and Creative Director Maria Sita, the campaign was shot on location in Athens. The creative collaboration between celebrated Photographer Robbie Fimmano, Director James Nolan, Cinematographer Matt Dempsey, and supermodel Yasmin Wijnaldum exudes the magnetic elegance that is synonymous with Scanlan Theodore.
Redolent of the brand’s romantic origins, tinsel woven tweed and French lace appliqué are crafted into opulent silhouettes that are inspired by the vernacular of evening dressing. Illuminated by glimmering embellishments, embroidered floral motifs and couture fabrications, the collection explores the spirit of femininity through meticulous craftsmanship.
Exploring the quintessence of Scanlan Theodore, signature Crepe Knit, cashmere and Italian tailoring fabrications are renewed through nuanced detailing, modern ingenuity and a contemporary energy. Reflecting the aesthetic codes of Summertime dressing, the collection reimagines distinctive silhouettes through a balance of proportions and saturated hues.